India has insanely talented designers who give our fashion circuit exemplary designs. The country’s designers have made gorgeous clothes an ode to the rich and diverse Indian culture. The outfits of our favorite celebrities and divas are the outcome of these designers’ skill sets. From legendary pioneers such as Ritu Kumar, an Indian fashion veteran since 1969, to emerging talents such as Priyanka Ella Lorena Lama and Kanika Goyal, India produces highly talented designers. They seamlessly combine respect for forward-thinking aesthetics with age-old traditions. Here are a few names you need to know in Indian fashion.
All the bridal lehengas and outfits that you are drooling over from the latest Bollywood celebrity’s marriage are from this great designer. Sabyasachi Mukherjee is a world-class wedding fashion model. The creator of the ace is renowned for integrating a full Indian look and conventional meaning into his designs. He designs all the Bollywood divas like Aishwarya Rai, Vidya Balan, and Neha Dhupia. He’s the first Indian designer to be part of the top three fashion weeks, Milan, Paris, and New York. Identified by Mukherjee as a “Western Fashion with an Indian Essence,” His designs are distinguished by a convergence of trends, patchwork, and vivid color palettes and worked on Bollywood stars in films such as Raavan and Guzaarish.
London-born and Mumbai-raised Manish Malhotra made his first entry into the world of style and fashion as a model before becoming a Bollywood costume designer in 1990. Manish Malhotra is probably Bollywood’s most successful fashion designer. Having joined the Bollywood industry at the age of 25, Manish built several Bollywood A-listers, including Sonakshi Sinha, Aishwarya Rai, Malaika Arora, Priyanka Chopra, Alia Bhatt, Deepika Padukone, Madhuri Dixit, Kajol, Katrina Kaif and Rani Mukerji. Queen of Indian apparel, Malhotra boasts flagship stores in Delhi and Mumbai. Known for its glamorous, modern theme, combining new Indian colors, fabrics, and embroideries, Malhotra has helped to introduce Indian fashion cultures to the international stage.
Rohit Bal, is a New Delhi designer, designs for both men and women. Building meticulous designs for decades now, Bal is one of the best in this space. It provides high-quality items, both in terms of cloth and style. The principal designer has flagship shops in Delhi, Mumbai, Bangalore, Ahmedabad, Kolkata, and Chennai. Ironically, he also produced costumes for the famous KBC game show.
Ritu Kumar ‘s label has evolved from a tiny studio on the outskirts of Kolkata to India’s biggest brands, with 27 stores distributed throughout the world. Ritu Kumar is one of the country’s most renowned and prestigious fashion designers. Its compositions are a mix of varying intricateness and embellishment, expressing the artist’s subtle sense of beauty. Her clothing is beguiling and delicately made to represent typical Indian craftsmanship and grandeur. In 2002, Ritu launched a sub-brand-named Mark. A real visionary of Indian design, Kumar has won prestigious awards, including the French Chevalier des Arts et des Lettres and the Indian Padma Shri Award for her contributions to apparel, textiles, and craftsmanship.
Masaba Gupta, a 2009 graduate of Mumbai’s SNDT Women’s University, where she studied Apparel Manufacture and Craft, unveiled her self-titled Masaba label that same year, debuting as part of Lakme Fashion Week’s Gen, Next display for up-and-coming designers. Her signature style – a mix of traditional Indian elegance and contemporary sophistication typified by lightweight, colorful prints – became an immediate success. Bollywood wore her creations stars, Bipasha Basu and Shilpa Shetty. After its launch, Gupta has received prizes, including the 2012 Loreal Paris Femina Award for Best New Designer and the 2013 PETA India’s Most Talented Designer.
Abu Jani and Sandeep Khosla
The dashing pair that came together thirty years ago is going strong with a diverse clientele spanning from the famous Bachchan to Beyoncé. They are both renowned for their work with Zardozi and Chikankari and bringing them extensively to the ramp. If you saw their work, you would notice their European influence tailored in a way that infuses Indian handicrafts.
Their designs are all about combining culture and history with modern aesthetics. All this by avoiding any synthetic fabric that puts them where they are today. Looking at their journey and seeing their work, it’s both fantastic and intriguing.
She was awarded a Distinction in Apparel Design in 2008. The styles are available under four separate names, including Anita Dongre, Anita Dongre Grassroot, AND and Global Desi. Out of these, Anita Dongre caters for brides and menswear, Anita Dongre Grassroot for sustainable clothes, AND western wear, and Global Desi for ethnic lovers. With 13 stores in India and two international stores, one of which was in SoHo, and the fashion designer is all set to become a benchmark in the world of design.